PREETA SINGH is President,Teamwork Arts, India, where she leads marketing, partnerships for the Jaipur Literature Festival .Under her leadership the Festival has grown immensely in reach, revenue and brand value.
Preeta has spent over thirty years working with regional, national and international brands. As Executive Director Ogilvy Advertising she led the Ogilvy businesses in Mumbai, Kolkata, Bangalore, Hyderabad and Delhi. She conceived, raised funding and launched India’s first multidisciplinary arts’ festival, Serendipity Arts Festival in Goa in a record sixteen months. As Founder Festival Director she and the festival received great acclaim from both the Indian and global art community.
Preeta recently launched her consulting initiative, TheIdeaCompany and works with organisations to raise funds, create new ideas that engage and entertain audiences.